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The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.

by Essex, Andrew, author.

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New York : Spiegel & Grau, c2017.

Advertising -- Audio-visual equipment.

Branding (Marketing)

9780399588518 (hardcover) :

0399588515 (hardcover)

220 pages ; 20 cm

"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: traditional advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--

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