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Item Information   Holdings     Summary     More Content       More by this author     Capaccio, George, author.     Subjects     Performing arts -- Marketing -- Vocational guidance -- Juvenile literature.     Advertising -- Performing arts -- Vocational guidance -- Juvenile literature.     Browse Catalog     by author:      Capaccio, George, author.       by title:      Advertising and mark...         MARC Display

Advertising and marketing in theater / George Capaccio. by Capaccio, George, author. New York : Cavendish Square Publishing, 2018. Subjects Performing arts -- Marketing -- Vocational guidance -- Juvenile literature.   Advertising -- Performing arts -- Vocational guidance -- Juvenile literature. ISBN:  9781502629999 (library binding) 1502629992 (library binding) Series:  Exploring theater. Description:  96 pages : color illustrations ; 24 cm. Edition:  First edition. Contents:  Curtain up on marketing -- Part of a team -- Making things happen -- Take it to the next level. Requests:  0 Summary:  The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library YA -- Nonfiction 791.0698 Ca Checked In Add Copy to MyList Nanakuli Public Library YA -- Nonfiction 791.0698 Ca Checked In Add Copy to MyList

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