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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
More Content
Subjects
Marketing -- Encyclopedias.
Advertising campaigns -- Case studies.
Browse Catalog
by title:
Encyclopedia of majo...
MARC Display
Encyclopedia of major marketing campaigns. Volume 2. / Thomas Riggs, editor.
Detroit, Mich. : Thomson Gale ; London : Thomson Learning [distributor], 2006.
Subjects
Marketing -- Encyclopedias.
Advertising campaigns -- Case studies.
ISBN:
0787673560 (hbk.) :
9780787673567 (hbk.)
Description:
xxii, 1947 p. ill., ; 29 cm.
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