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Item Information   Holdings       More by this author     Longwoods International Inc.     Subjects     Advertising campaigns -- Japan -- Evaluation.     Advertising -- Tourism -- Hawaii.     Tourism -- Hawaii -- Statistics.     Browse Catalog     by author:      Longwoods International Inc.       by title:      Japan 1997 emergency...         MARC Display

Japan 1997 emergency fund advertising evaluation : benchmark report, March 12, 1998 / Longwoods International. by Longwoods International Inc. [Toronto, Ont.?] : Longwoods International, [1998] Subjects Advertising campaigns -- Japan -- Evaluation.   Advertising -- Tourism -- Hawaii.   Tourism -- Hawaii -- Statistics. Description:  195 p. : ill. ; 23 x 28 cm. Requests:  0 Summary:  Evaluation of the effectiveness of the Hawai'i Visitors and Convention Bureau's use of the 10 million dollars emergency fund for marketing Hawai'i in Japan and the U.S. mainland.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library R -- Hawaiian & Pacific H 659.19338 Lo Non Circulating Add Copy to MyList

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