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Item Information   Holdings     Summary     More Content       More by this author     Carmichael, Matt, author.     Subjects     Consumer behavior -- Social aspects.     Age.     Consumption (Economics)     Marketing.     Browse Catalog     by author:      Carmichael, Matt, author.       by title:      BUYographics : how d...         MARC Display

BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael. by Carmichael, Matt, author. New York : Palgrave Macmillan, 2013. Subjects Consumer behavior -- Social aspects.   Age.   Consumption (Economics)   Marketing. ISBN:  9781137278630 (hbk.) : 1137278633 (hbk.) Description:  xiii, 217 pages : illustrations ; 25 cm Edition:  First edition. Contents:  The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.834 Ca Checked In Add Copy to MyList

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