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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Holdings
Summary
More Content
More by this author
Newhouse, John.
Subjects
Boeing Company.
Airbus Industrie.
Aircraft industry -- United States.
Aircraft industry -- France.
Competition, International.
Browse Catalog
by author:
Newhouse, John.
by title:
Boeing versus Airbus...
MARC Display
Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.
by
Newhouse, John.
New York : A.A. Knopf, c2007.
Subjects
Boeing Company.
Airbus Industrie.
Aircraft industry -- United States.
Aircraft industry -- France.
Competition, International.
Electronic Resource
http://www.loc.gov/catdir/toc/ecip071/2006030611.html
Electronic Resource
http://www.loc.gov/catdir/enhancements/fy0713/2006030611-b.html
Electronic Resource
http://www.loc.gov/catdir/enhancements/fy0713/2006030611-d.html
Electronic Resource
http://www.loc.gov/catdir/enhancements/fy0713/2006030611-s.html
ISBN:
1400043360
9781400043361
Description:
xiii, 254 p. ; 25 cm.
Edition:
1st ed.
Contents:
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
Requests:
0
Summary:
"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
Copy/Holding information
Location
Collection
Call No.
Status
Due Date
Hawaii State Library
Business, Science & Technology
338.76291 Ne
Checked out
09/26/2024
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Horizon Information Portal 3.25_9884
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