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Item Information   Holdings     Summary     More Content       More by this author     Aaker, David A.     Subjects     Brand name products -- Valuation -- United States -- Management.     Intangible property -- Valuation -- United States -- Management.     Browse Catalog     by author:      Aaker, David A.       by title:      Managing brand equit...         MARC Display

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A. New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991. Subjects Brand name products -- Valuation -- United States -- Management.   Intangible property -- Valuation -- United States -- Management. ISBN:  0029001013 : Description:  xiii, 299 p. : ill. ; 25 cm. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.827 A Checked In Add Copy to MyList

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