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Item Information   Holdings     Summary     More Content       More by this author     Jiwa, Bernadette, author.     Subjects     Marketing.     Business -- Development.     Business planning.     Browse Catalog     by author:      Jiwa, Bernadette, author.       by title:      Difference : the one...         MARC Display

Difference : the one-page method for reimagining your business and reinventing your marketing / Bernadette Jiwa. by Jiwa, Bernadette, author. Australia : The Story of Telling Press, c2014. Subjects Marketing.   Business -- Development.   Business planning. ISBN:  9781494842710 1494842718 Description:  xi, 95 pages : illustrations ; 21 cm Edition:  First edition. Contents:  Introduction -- Our marketing-made world -- Our bell curve is melting -- Made to matter -- The difference model. Requests:  0 Summary:  "Difference lifts the lid on how brands like Airbnb, Uber, and Apple have succeeded by creating difference and gives you a new one page method for reimaging your business and reinventing your marketing. It helps you to recognize opporunities that create value, to develop products and services that people want, and to matter to your customers"--Provided by publisher.   Copy/Holding information Location Collection Call No. Status   Kapaa Public Library Adult Nonfiction 658.8 Ji Checked In Add Copy to MyList

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