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  • Richey, Lisa Ann.
     
     Subjects
     
  •  
  • Economic assistance -- Developing countries.
     
  •  
  • Celebrities -- Political activity.
     
  •  
  • Social entrepreneurship.
     
  •  
  • Social responsibility of business.
     
  •  
  • Branding (Marketing) -- Social aspects
     
  •  
  • Consumption (Economics) -- Social aspects.
     
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  •  Richey, Lisa Ann.
     
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  •  Brand aid : shopping...
     
     
     
     MARC Display
    Brand aid : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
    by Richey, Lisa Ann.
    View full image
    Minneapolis : University of Minnesota Press, c2011.
    Subjects
  • Economic assistance -- Developing countries.
  •  
  • Celebrities -- Political activity.
  •  
  • Social entrepreneurship.
  •  
  • Social responsibility of business.
  •  
  • Branding (Marketing) -- Social aspects
  •  
  • Consumption (Economics) -- Social aspects.
  • ISBN: 
    9780816665457 (hc : alk. paper)
    0816665451 (hc : alk. paper)
    9780816665464 (pb : alk. paper) :
    081666546X (pb : alk. paper)
    Description: 
    xv, 253 p. : ill. ; 23 cm.
    Contents: 
    Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
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    LocationCollectionCall No.Status 
    Hawaii State LibrarySocial Science & Philosophy361.26 RiChecked InAdd Copy to MyList


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