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Item Information   Holdings     Summary     More Content       More by this author     Richey, Lisa Ann.     Subjects     Economic assistance -- Developing countries.     Celebrities -- Political activity.     Social entrepreneurship.     Social responsibility of business.     Branding (Marketing) -- Social aspects     Consumption (Economics) -- Social aspects.     Browse Catalog     by author:      Richey, Lisa Ann.       by title:      Brand aid : shopping...         MARC Display

Brand aid : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. by Richey, Lisa Ann. Minneapolis : University of Minnesota Press, c2011. Subjects Economic assistance -- Developing countries.   Celebrities -- Political activity.   Social entrepreneurship.   Social responsibility of business.   Branding (Marketing) -- Social aspects   Consumption (Economics) -- Social aspects. ISBN:  9780816665457 (hc : alk. paper) 0816665451 (hc : alk. paper) 9780816665464 (pb : alk. paper) : 081666546X (pb : alk. paper) Description:  xv, 253 p. : ill. ; 23 cm. Contents:  Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Social Science & Philosophy 361.26 Ri Checked In Add Copy to MyList

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