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Item Information   Holdings     Summary     More Content       More by this author     Allen, Lawrence L., 1960-     Subjects     Chocolate industry -- China -- History.     Chocolate candy -- China.     Browse Catalog     by author:      Allen, Lawrence L., 1960-       by title:      Chocolate fortunes :...         MARC Display

Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers / Lawrence L. Allen ; foreword by Ángel Cabrera. by Allen, Lawrence L., 1960- New York : American Management Association, c2010. Subjects Chocolate industry -- China -- History.   Chocolate candy -- China. ISBN:  9780814414323 (hardcover) 081441432X (hardcover) Description:  xi, 244 p. ; 24 cm. Contents:  Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 338.47663 Al Checked In Add Copy to MyList

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