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Item Information   Holdings     Summary     More Content       More by this author     Heller, Steven, author.     Subjects     Commercial art -- Marketing.     Graphic arts -- Marketing.     Entrepreneurship -- Handbooks, manuals, etc.     New business enterprises -- Handbooks, manuals, etc.     Browse Catalog     by author:      Heller, Steven, author.       by title:      Becoming a design en...         MARC Display

Becoming a design entrepreneur : how to launch your design-driven ventures from apps to zines / Steven Heller & Lita Talarico. by Heller, Steven, author. New York : Allworth Press, c2016. Subjects Commercial art -- Marketing.   Graphic arts -- Marketing.   Entrepreneurship -- Handbooks, manuals, etc.   New business enterprises -- Handbooks, manuals, etc. ISBN:  9781621535089 (paperback) : Description:  204 pages : illustrations (chiefly color) ; 23 cm. Contents:  From idea to product, campaign or service -- Branding: creating a narrative -- Business models and sustainable plans -- Research: knowing more than you know -- Pitch and presentation -- Funding: seeding the venture -- The analog world -- The digital world -- Education and play -- Taking risks -- Knowing what's important-- Making and managing agreements -- Understanding trademarks. Requests:  0 Summary:  This is a guide for the modern designer that allows for the new tools for creating design through computer use and enables the makers to create new ways to prototype, promote and sell their products in new markets.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Art, Music & Recreation 741.6068 He Checked In Add Copy to MyList Makawao Public Library Adult Nonfiction 741.6068 He Checked In Add Copy to MyList

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