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  • Rodgers, F. G. (Francis G.)
     
     Subjects
     
  •  
  • International Business Machines Corporation.
     
  •  
  • Computers -- Marketing -- Case studies.
     
  •  
  • Electronic office machines -- Marketing -- Case studies.
     
  •  
  • Marketing -- Case studies.
     
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  •  Rodgers, F. G. (Francis G.)
     
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  •  The IBM way : insigh...
     
     
     
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    The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.
    by Rodgers, F. G. (Francis G.)
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    New York : Harper & Row, c1986.
    Subjects
  • International Business Machines Corporation.
  •  
  • Computers -- Marketing -- Case studies.
  •  
  • Electronic office machines -- Marketing -- Case studies.
  •  
  • Marketing -- Case studies.
  • ISBN: 
    0060155221 :
    Description: 
    xiv, 235 p. ; 25 cm.
    Edition: 
    1st ed.
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    Copy/Holding information
    LocationCollectionCall No.Status 
    Aiea Public LibraryAdult Nonfiction338.76213 Rmissing from shelfAdd Copy to MyList
    Hawaii State LibraryBusiness, Science & Technology338.76213 RChecked InAdd Copy to MyList


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