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Item Information   Holdings     Summary     More Content       More by this author     Gerzema, John, 1961-     Subjects     Consumption (Economics) -- Social aspects -- United States.     Consumers -- United States -- Psychology.     Cost and standard of living -- United States.     Recessions -- Social aspects -- United States.     United States -- Economic conditions -- 2009-     Browse Catalog     by author:      Gerzema, John, 1961-       by title:      Spend shift : how th...         MARC Display

Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live / John Gerzema, Michael D'Antonio ; foreword by Philip Kotler. by Gerzema, John, 1961- San Francisco : Jossey-Bass, c2011. Subjects Consumption (Economics) -- Social aspects -- United States.   Consumers -- United States -- Psychology.   Cost and standard of living -- United States.   Recessions -- Social aspects -- United States.   United States -- Economic conditions -- 2009- Electronic Resource http://catalogimages.wiley.com/images/db/jimages/9780470874431.jpg ISBN:  9780470874431 (hardback) 0470874430 (hardback) Description:  xxxii, 256 p. : ill. ; 24 cm. Edition:  1st ed. Requests:  0 Summary:  "Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values. Shows how post-crisis consumer expectations and behaviors will drive business decisions. Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer. Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession."--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Social Science & Philosophy 306.30973 Ge Checked In Add Copy to MyList

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