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Item Information   Holdings     Summary     More Content       More by this author     Senker, Cath, author.     Subjects     Samsŏng Chŏnja -- Juvenile literature.     Electronic industries -- Korea (South) -- History -- Juvenile literature.     Browse Catalog     by author:      Senker, Cath, author.       by title:      Samsung : the busine...         MARC Display

Samsung : the business behind the technology / Cath Senker. by Senker, Cath, author. Minneapolis : Lerner Publications, 2016. Subjects Samsŏng Chŏnja -- Juvenile literature.   Electronic industries -- Korea (South) -- History -- Juvenile literature. ISBN:  9781512405910 (lb : alk. paper) 1512405914 (lb : alk. paper) Series:  Big brands. Description:  32 pages : color illustrations ; 28 cm. Edition:  First American edition. Contents:  A global brand: Samsung today -- Samsung starts out -- The global arena -- A new management style -- Creating a market for electronics -- Building the Samsung brand -- Samsung v Sony -- Overcoming recession and scandal -- Sponsorship -- The consumer culture -- The secrets of Samsung's success -- Samsung's future -- Market a new Samsung product. Requests:  0 Summary:  Looks at the history of the electronics giant, its founder, Lee Byung-chul, and how the company rose to the top of the market.   Copy/Holding information Location Collection Call No. Status   Hilo Public Library J -- Juvenile Nonfiction 338.76213 Senker Checked In Add Copy to MyList

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