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Item Information   Holdings     Summary     More Content       More by this author     Best, Joel.     Subjects     Social institutions.     Fads -- Social aspects.     Diffusion of innovations.     Browse Catalog     by author:      Best, Joel.       by title:      Flavor of the month ...         MARC Display

Flavor of the month : why smart people fall for fads / Joel Best. by Best, Joel. Berkeley : University of California Press, c2006. Subjects Social institutions.   Fads -- Social aspects.   Diffusion of innovations. Electronic Resource http://www.loc.gov/catdir/toc/ecip0517/2005022128.html Electronic Resource http://www.loc.gov/catdir/enhancements/fy0622/2005022128-b.html Electronic Resource http://www.loc.gov/catdir/enhancements/fy0622/2005022128-d.html ISBN:  0520246268 (cloth : alk. paper) Description:  xi, 201 p. : ill. ; 22 cm. Contents:  The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof. Requests:  0   Copy/Holding information Location Collection Call No. Status Due Date   Wailuku Public Library Adult Nonfiction 306 Be Claimed Returned 12/11/2006 Add Copy to MyList

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