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From scratch : inside the Food Network / Allen Salkin.

by Salkin, Allen.

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New York : G.P. Putnam's Sons, c2013.

Food Network (Firm) -- History.

Food Network (Firm) -- Biography.

Television cooking shows -- United States -- History.

Cooking, American -- History.

Food -- Social aspects -- United States -- History.

Food habits -- United States -- History.

9780399159329 (hardback) :

0399159320 (hardback)

xiii, 434 pages, 16 unnumbered pages of plates : illustrations (some color) ; 24 cm

Roll over -- A final toast to Emeril Live -- Starting from scratch -- CNN with stoves -- "Chefs are the new rock stars" -- Bobby, Sara, Mario, and the Too Hot Tamales -- BAM! -- Changing the recipe -- New owners again!?! -- "Allez cuisine!" -- You reap what you sow -- Comfort food -- Noodle Roni with blue eyes : a new kind of star -- Competitors sharpen their knives -- Channeling the soul of a chef -- A ten-billion-dollar prize -- June 2013.

"The autobiography the Food Network would write if it could write one--a candid, behind-the-scenes look at how one network launched one of the biggest cultural waves of the last 20 years"--

"Big personalities, high drama--the extraordinary behind-the-scenes story of the Food Network, now about to celebrate its twentieth anniversary: the business, media, and cultural juggernaut that changed the way America thinks about food. In October 1993, a tiny start-up called the Food Network debuted to little notice. Twenty years later, it is in 100 million homes, approaches a billion dollars a year in revenue, and features a galaxy of stars whose faces and names are as familiar to us as our own family's. But what we don't know about them, and the people behind them, could fill a book. Based upon extensive inside access, documents, and interviews with hundreds of executives, stars, and employees all up and down the ladder, Allen Salkin's book is an exhilarating roller-coaster ride from chaos to conquest (and sometimes back). As Salkin takes us inside the conference rooms, studios, homes, restaurants, and after-hours meetings, we see a salty Julia Child lording it over the early network performers; a fragile Emeril Lagasse staggering from the sudden public shock of cancellation; a very green Rachael Ray nearly burning down the set on her first day; a torn Tyler Florence accepting the Applebee's job he knows he can't refuse, but with a chill running down his spine; a determined Bobby Flay reinventing himself once again to survive. Paula Deen, Tom Colicchio, Anthony Bourdain, Mario Batali, Jamie Oliver, Martha Stewart, Guy Fieri, Cat Cora: Salkin illuminates the people we thought we knew, and the ones we never knew about, in this irresistible story of the intersection between business, television, pop culture, food-and us"--

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