HSPLS site
Login
My List - 0
Help
Search
My Account
Databases
HI Newspaper
eBooks/Audiobooks
Learning
PC Reservation
Reading Program
Basic
Advanced
Power
History
Search:
Title Browse
Author Browse
Subject Browse
Best Seller Browse
Music Title Browse
Video/DVD Title Browse
Journal/Newspaper Title Browse
Serial Title Browse
Series Browse (includes Bestseller List)
General Keyword
Title Keyword
Author Keyword
Subject Keyword
Name Keyword
Series Keyword
Score Title Browse
Talking Book Title Browse
Awards Note Browse
Bib No.
Barcode
Refine Search
> You're searching:
HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Holdings
Summary
More Content
More by this author
Montañez, Richard P., author.
Subjects
Montañez, Richard P.
Frito-Lay, Inc.
Hispanic American executives -- Biography.
Snack food industry -- United States.
New products -- United States.
Success in business -- United States.
Browse Catalog
by author:
Montañez, Richard P., author.
by title:
Flamin' hot : the in...
MARC Display
Flamin' hot : the incredible true story of one man's rise from janitor to top executive / Richard P. Montañez, with Mim Eichler Rivas.
by
Montañez, Richard P., author.
New York : Portfolio/Penguin, [2021]
Subjects
Montañez, Richard P.
Frito-Lay, Inc.
Hispanic American executives -- Biography.
Snack food industry -- United States.
New products -- United States.
Success in business -- United States.
ISBN:
9780593087466 (hardcover) :
0593087461 (hardcover) :
Description:
xvi, 220 pages ; 22 cm
Contents:
Introduction: Let Your Hunger Be Your Guide -- You Are Flamin' Hot -- Act Like an Owner 101 -- Learn to Think Like an Executive -- The Best Ideas Are Served Hot -- Don't Be Afraid to Look Ridiculous (Shh! Because Greatness Often Comes in Ridiculous Forms!) -- The Power of "What If? What Then?" Makes It Worth the Risk -- Creating Your Flamin' Hot Sales Pitch -- When They Come For You, Change Your Game -- Why Words Matter and Other Leadership Lessons -- Believe That There Is Greatness in You.
Requests:
0
Summary:
"The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Montañez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Montañez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Montañez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage--or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Montañez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream"--
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
338.76646 Montanez Mo
Checked In
Add Copy to MyList
Keaau P/S Library
Adult Nonfiction
338.76646 Mo
Checked In
Add Copy to MyList
Mililani Public Library
Adult Nonfiction
338.76646 Montanez Mo
Checked In
Add Copy to MyList
Horizon Information Portal 3.25_9884
© 2001-2013
SirsiDynix
All rights reserved.