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Item Information   Holdings     Summary     More Content       More by this author     Sengupta, Hindol.     Subjects     Entrepreneurship -- India.     Small business -- India.     Industries -- Social aspects -- India.     India -- Economic conditions -- 21st century.     India -- Social conditions -- 21st century.     Browse Catalog     by author:      Sengupta, Hindol.       by title:      Recasting India : ho...         MARC Display

Recasting India : how entrepreneurship is revolutionizing the world's largest democracy / Hindol Sengupta. by Sengupta, Hindol. New York City : Palgrave Macmillan, 2014. Subjects Entrepreneurship -- India.   Small business -- India.   Industries -- Social aspects -- India.   India -- Economic conditions -- 21st century.   India -- Social conditions -- 21st century. Electronic Resource http://www.netread.com/jcusers2/bk1388/613/9781137279613/image/lgcover.9781137279613.jpg ISBN:  9781137279613 (hardback) : 1137279613 (hardback) Description:  pages cm Requests:  0 Summary:  "Twenty years after India opened its economy, it faces severe economic problems, including staggering income inequality. A third of its citizens still lack adequate food, education, and basic medical services, while Mumbai businessman Mukesh Ambani lives in the most expensive home in the world, which cost over a billion dollars to build. Despite the fact that India now has a Mars mission, there are still more mobile phones than toilets in the country. In most places, such a disparity would have the locals pounding at the gates. So why no Arab Spring for India? Hindol Sengupta, senior editor of Fortune India, argues that the only thing holding it back is the explosion of local entrepreneurship across the country. While these operations are a far cry from the giant companies owned by India's ruling billionaires, they are drastically changing its politics, upending the old caste system, and creating a "middle India" full of unprecedented opportunity. Like Gazalla Amin whose flourishing horticulture business in the heart of Kashmir has given her the title 'lavender queen.' Or Sunil Zode, who stole the first shoes he ever wore and now drives a Mercedes, thanks to his thriving pesticide business. Sengupta shows that the true potential of India is even larger than the world perceives, since the economic miracle unfolding in its small towns and villages is not reflected in its stock markets. He reveals an India rarely seen by the larger world--the millions of ordinary, enterprising people who are redefining the world's largest democracy"-- "The senior editor for Fortune India explains how Marketing the world's largest democracy is at risk of falling apart and what's holding it together"--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 338.04095 Se Checked In Add Copy to MyList

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