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How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard.

by Hubbard, Douglas W., 1962-

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Hoboken, N.J. : John Wiley & Sons, c2007.

Intangible property -- Valuation.

Electronic Resource

http://www.loc.gov/catdir/toc/ecip0710/2007004998.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0739/2007004998-b.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0739/2007004998-d.html

9780470110126 (cloth)

0470110120 (cloth)

xv, 287 p. : ill. ; 24 cm.

The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference & attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Bringing the pieces together.

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