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Item Information   Holdings     Summary     More Content       More by this author     Rose, Frank.     Subjects     Internet entertainment industry -- Social aspects.     Internet entertainment -- Social aspects.     Internet marketing -- Social aspects.     Entertainment computing -- Social aspects.     Internet -- Social aspects.     Browse Catalog     by author:      Rose, Frank.       by title:      The art of immersion...         MARC Display

The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose. by Rose, Frank. New York : W.W. Norton & Co., c2011. Subjects Internet entertainment industry -- Social aspects.   Internet entertainment -- Social aspects.   Internet marketing -- Social aspects.   Entertainment computing -- Social aspects.   Internet -- Social aspects. ISBN:  0393076016 (hbk.) 9780393076011 (hbk.) Description:  354 p. ; 22 cm. Contents:  The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart. Requests:  0 Summary:  Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Social Science & Philosophy 306.48028 Ro Checked In Add Copy to MyList

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