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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Vajre, Sangram.
Subjects
Industrial marketing.
Selling -- Key accounts.
Relationship marketing.
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by author:
Vajre, Sangram.
by title:
Account-based market...
MARC Display
Account-based marketing for dummies / Sangram Vajre.
by
Vajre, Sangram.
Hoboken, NJ : John Wiley & Sons, c2016.
Subjects
Industrial marketing.
Selling -- Key accounts.
Relationship marketing.
ISBN:
9781119224853 (paperback) :
Series:
--For dummies.
Description:
xviii, 354 p. : ill. ; 24 cm.
Requests:
0
Summary:
"Buyers have changed the B2B marketing game-- and meeting their everchanging demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitzed world, as account-based marketing is laser-focused B2B marketing"--P. [4] of cover.
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Hawaii State Library
Business, Science & Technology
658.804 Va
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Horizon Information Portal 3.25_9884
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