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Item Information   Holdings     Summary     More Content       More by this author     Gupta, Anil K., 1949-     Subjects     Marketing -- China.     Marketing -- India.     Globalization.     Browse Catalog     by author:      Gupta, Anil K., 1949-       by title:      Getting China and In...         MARC Display

Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang. by Gupta, Anil K., 1949- San Francisco : Jossey-Bass, c2009. Subjects Marketing -- China.   Marketing -- India.   Globalization. ISBN:  9780470284247 (cloth : alk. paper) 0470284242 (cloth : alk. paper) Description:  xvi, 254 p. : ill. ; 24 cm. Edition:  1st ed. Contents:  China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.04909 Gu Checked In Add Copy to MyList

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