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Item Information   Holdings       Subjects     Teenage consumers -- United States.     Advertising and youth -- United States.     Mass media and teenagers -- United States.     Marketing -- Moral and ethical aspects -- United States.     Marketing -- Social aspects -- United States.     Popular culture -- United States.     Video recordings for the hearing impaired.     Browse Catalog       by title:      The merchants of coo...         MARC Display

The merchants of cool [digital videodisc] / a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston. [Alexandria, Va.] : Distributed by PBS Video, [2004] Subjects Teenage consumers -- United States.   Advertising and youth -- United States.   Mass media and teenagers -- United States.   Marketing -- Moral and ethical aspects -- United States.   Marketing -- Social aspects -- United States.   Popular culture -- United States.   Video recordings for the hearing impaired. Description:  1 videocdisc (60 min.) : sd., col. ; 4 3/4 in. Requests:  0 Summary:  "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library DVD -- DVD, Nonfiction, AV Room DVD NF Checked In Add Copy to MyList

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