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Item Information   Holdings     Summary     More Content       More by this author     Zager, Michael.     Subjects     Music in advertising -- Instruction and study.     Television advertising.     Radio advertising.     Browse Catalog     by author:      Zager, Michael.       by title:      Writing music for te...         MARC Display

Writing music for television and radio commercials (and more) : a manual for composers and students / Michael Zager. by Zager, Michael. Lanham, Md. : Scarecrow Press, 2008. Subjects Music in advertising -- Instruction and study.   Television advertising.   Radio advertising. ISBN:  9780810861398 (pbk. : alk. paper) 0810861399 (pbk. : alk. paper) Description:  xii, 258 p. : ill. ; 26 cm. + 1 CD (10 min., 46 sec. : digital ; 4 3/4 in.) Edition:  2nd ed. Contents:  Advertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, website music, and made-for-the-Internet video programs -- The business of commercials -- Conclusion. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Art, Music & Recreation 781.5413 Za Checked In Add Copy to MyList

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