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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Hamilton, Alissa.
Subjects
Orange juice industry -- Florida -- History.
Orange juice -- Florida -- History.
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by author:
Hamilton, Alissa.
by title:
Squeezed : what you ...
MARC Display
Squeezed : what you don't know about orange juice / Alissa Hamilton.
by
Hamilton, Alissa.
New Haven : Yale University Press, c2009.
Subjects
Orange juice industry -- Florida -- History.
Orange juice -- Florida -- History.
ISBN:
9780300124712 (hardcover : alk. paper) :
0300124716 (hardcover : alk. paper)
9780300164558 (pbk.)
0300164556 (pbk.)
Series:
Yale agrarian studies.
Description:
xxvii, 247 p., [8] p. of plates : ill. ; 22 cm.
Contents:
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.
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Hawaii State Library
Business, Science & Technology
338.47663 Ha
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