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Playing to win : how strategy really works / A.G. Lafley, Roger L. Martin.

by Lafley, A. G. (Alan G.)

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Boston, Mass. : Harvard Business Review Press, c2013.

Procter & Gamble Company.

Strategic planning.

Success in business.

Organizational change.

9781422187395 (hbk. : alk. paper) :

142218739X (hbk. : alk. paper) :

260 p. : charts, ill. ; 25 cm.

Introduction : how strategy really works -- Strategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning.

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. In this book, two well-known business thinkers get to the heart of strategy -- explaining what it's for, how to think about it, why you need it, and how to get it done.

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