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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
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More by this author
Higham, William.
Subjects
Consumer behavior -- Forecasting.
New products.
Sales forecasting.
Browse Catalog
by author:
Higham, William.
by title:
The next big thing :...
MARC Display
The next big thing : spotting and forecasting consumer trends for profit / William Higham.
by
Higham, William.
London ; Philadelphia : Kogan Page Limited, 2009.
Subjects
Consumer behavior -- Forecasting.
New products.
Sales forecasting.
ISBN:
9780749454500 (alk. paper) :
0749454504 (alk. paper)
Description:
ix, 261 p. : ill. ; 25 cm.
Contents:
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
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