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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Senker, Cath, author.
Subjects
Samsŏng Chŏnja -- Juvenile literature.
Electronic industries -- Korea (South) -- History -- Juvenile literature.
Browse Catalog
by author:
Senker, Cath, author.
by title:
Samsung : the busine...
MARC Display
Samsung : the business behind the technology / Cath Senker.
by
Senker, Cath, author.
Minneapolis : Lerner Publications, 2016.
Subjects
Samsŏng Chŏnja -- Juvenile literature.
Electronic industries -- Korea (South) -- History -- Juvenile literature.
ISBN:
9781512405910 (lb : alk. paper)
1512405914 (lb : alk. paper)
Series:
Big brands.
Description:
32 pages : color illustrations ; 28 cm.
Edition:
First American edition.
Contents:
A global brand: Samsung today -- Samsung starts out -- The global arena -- A new management style -- Creating a market for electronics -- Building the Samsung brand -- Samsung v Sony -- Overcoming recession and scandal -- Sponsorship -- The consumer culture -- The secrets of Samsung's success -- Samsung's future -- Market a new Samsung product.
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Summary:
Looks at the history of the electronics giant, its founder, Lee Byung-chul, and how the company rose to the top of the market.
Copy/Holding information
Location
Collection
Call No.
Status
Hilo Public Library
J -- Juvenile Nonfiction
338.76213 Senker
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Horizon Information Portal 3.25_9884
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