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Item Information   Holdings     Summary     More Content       More by this author     Lepore, Jill, 1966- author.     Subjects     Simulmatics Corporation.     Data mining.     Browse Catalog     by author:      Lepore, Jill, 1966- author.       by title:      If then : how the Si...         MARC Display

If then : how the Simulmatics Corporation invented the future / Jill Lepore. by Lepore, Jill, 1966- author. New York, NY : Liveright Publishing Corporation, a division of W.W. Norton & Company, [2020] Subjects Simulmatics Corporation.   Data mining. ISBN:  9781631496103 (hardcover) : Description:  xii, 415 pages : illustrations ; 24 cm Edition:  First edition. Contents:  Prologue: What if? -- The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope -- The people machine. The IBM president ; Billion-dollar brain ; Fail-safe -- The four-eighty -- Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation -- Epilogue: More data. Requests:  0 Summary:  "A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"--   Copy/Holding information Location Collection Call No. Status   Hawaii Kai Public Library Adult Nonfiction 006.312 Le Checked In Add Copy to MyList Hawaii State Library Business, Science & Technology 006.312 Le Checked In Add Copy to MyList Hilo Public Library Adult Nonfiction 006.312 Lepore Checked In Add Copy to MyList Mililani Public Library Adult Nonfiction 006.312 Le Checked In Add Copy to MyList

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