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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Madsbjerg, Christian.
Subjects
Social sciences and management.
Management -- Psychological aspects.
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by author:
Madsbjerg, Christian.
by title:
The moment of clarit...
MARC Display
The moment of clarity : using the human sciences to solve your toughest business problems / Christian Madsbjerg, Mikkel B. Rasmussen.
by
Madsbjerg, Christian.
Boston, Massachusetts : Harvard Business Review Press, c2014.
Subjects
Social sciences and management.
Management -- Psychological aspects.
ISBN:
9781422191903 (hardback) :
Description:
vi, 214 pages ; 25 cm
Requests:
0
Summary:
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
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Hawaii State Library
Business, Science & Technology
658.834 Ma
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Horizon Information Portal 3.25_9884
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