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Selling the fountain of youth : how the anti-aging industry made a disease out of getting old, and made billions / Arlene Weintraub.

by Weintraub, Arlene.

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New York : Basic Books, c2010.

Pharmaceutical industry.

9780465017218 (hbk.) :

ix, 246 p. ; 25 cm.

"Physician, heal thyself!" -- All for money -- Too tempting to resist -- Homemade sex hormones -- The Hollywood connection -- The invention of male menopause -- Ragtag pharmacists cash in -- Potions galore -- Anti-aging goes mainstream.

"In Selling the Fountain of Youth, Arlene Weintraub, who spent more than ten years as a science reporter at BusinessWeek, takes us inside this world--from the internet marketers behind the rise of acai berries to the backrooms of local pharmacies, where made-to-order, non-regulated compounds are produced; from celebrity promoters like Suzanne Somers and Oprah to the self-medicating doctors who run chains of rejuvenation centers to tout their 'miracle' cures. Weintraub brings readers inside the trade organizations, for-profit companies, and other players that have sought to legitimize anti-aging medicine--'medicine,' she argues, that's based mostly on hope, leavened with stories and weak science. Weintraub also reveals the remarkable economic and cultural impact of anti-aging medicine. The treatments, most of which have not been subjected to double-blind scientific studies, could, the author argues, actually reduce a patient's overall health even as they drain their pocketbooks. It's not a pretty story, but Weintraub doesn't flinch from revealing the high cost of staying young. Before you decide to pop your first pill or take your first shot, read this book and learn the true costs of the quest for eternal youth"--Cover, p. 2.

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