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Item Information       Summary     More Content     More by this author     Zollo, Peter.     Subjects     Consumer behavior.     Teenage consumers.     Marketing.     Advertising.     Browse Catalog     by author:      Zollo, Peter.       by title:      Wise up to teens : i...         MARC Display

Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo. by Zollo, Peter. Ithaca, N.Y. : New Strategist Publications, c1999. Subjects Consumer behavior.   Teenage consumers.   Marketing.   Advertising. ISBN:  1885070209 Description:  xvi, 346 p. : ill. ; 24 cm. Edition:  2nd ed. Contents:  ch. 1. Why teens are important consumers -- ch. 2. Teens, products, and brands -- ch. 3. Teens and media -- ch. 4. Teen activities and interests -- ch. 5. Teen trends and social hierarchy -- ch. 6. Teens and music -- ch. 7. Power of celebrity -- ch. 8. Teen values -- ch. 9. Essence of being teen -- ch. 10. Teen life : home, play, school -- ch. 11. Advertising and promoting to teens -- ch. 12. Researching teens. Requests:  0   Copy/Holding information No Item Information

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