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Item Information   Holdings     Summary     More Content       More by this author     Robertson, David C. (David Chandler)     Subjects     LEGO koncernen (Denmark)     Toy industry -- Denmark -- Management.     LEGO toys -- History.     Browse Catalog     by author:      Robertson, David C. (David Chandler)       by title:      Brick by brick : how...         MARC Display

Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen. by Robertson, David C. (David Chandler) New York : Crown Business, c2013. Subjects LEGO koncernen (Denmark)   Toy industry -- Denmark -- Management.   LEGO toys -- History. ISBN:  9780307951601 030795160X Description:  xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm Edition:  First edition. Contents:  Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO. Requests:  0 Summary:  In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.   Copy/Holding information Location Collection Call No. Status   Hawaii Kai Public Library Adult Nonfiction 338.76887 Ro Checked In Add Copy to MyList Hawaii State Library Business, Science & Technology 338.76887 Ro Checked In Add Copy to MyList Kahuku P/S Library Adult Nonfiction 338.76887 Ro Checked In Add Copy to MyList

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