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Item Information       Summary     More Content     More by this author     Middleton, Daina.     Subjects     Marketing.     Browse Catalog     by author:      Middleton, Daina.       by title:      Marketing in the par...         MARC Display

Marketing in the participation age [electronic resource] : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. by Middleton, Daina. New York : Wiley, 2013. Subjects Marketing. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=68846774-9B8E-4785-B655-ABD41DF2A76A This title is available online; click here to access ISBN:  9781118431962 (electronic bk.) 1118431960 (electronic bk.) 9781118431955 (electronic bk.) 1118431952 (electronic bk.) Description:  1 online resource (226 p.) Requests:  0 Summary:  Discover, Empower, Connect! Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things?and watch their participation yield greater revenues for your business. ""Marketing is constantly.   Copy/Holding information No Item Information

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