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Item Information   Holdings     Summary     More Content       More by this author     Huba, Jackie.     Subjects     Lady Gaga.     Women musicians -- Criticism and interpretation.     Musicians -- Criticism and interpretation.     Customer loyalty -- Case studies.     Customer relations.     Marketing -- Social aspects.     Browse Catalog     by author:      Huba, Jackie.       by title:      Monster loyalty : ho...         MARC Display

Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba. by Huba, Jackie. New York : Portfolio/Penguin, c2013. Subjects Lady Gaga.   Women musicians -- Criticism and interpretation.   Musicians -- Criticism and interpretation.   Customer loyalty -- Case studies.   Customer relations.   Marketing -- Social aspects. ISBN:  9781591846505 (hbk.) : 1591846501 (hbk.) Description:  vii, 214 p. : ill. ; 22 cm. Contents:  Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own. Requests:  0 Summary:  "Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8343 Hu Checked In Add Copy to MyList

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