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Item Information   Holdings     Summary     More Content       More by this author     Simon, Carmen, 1973- author.     Subjects     Business presentations.     Cognitive psychology.     Browse Catalog     by author:      Simon, Carmen, 1973- author.       by title:      Impossible to ignore...         MARC Display

Impossible to ignore : creating memorable content to influence decisions / Carmen Simon, PhD. by Simon, Carmen, 1973- author. New York : McGraw-Hill Education, c2016. Subjects Business presentations.   Cognitive psychology. ISBN:  9781259584138 : 1259584135 Description:  x, 273 pages : illustrations (some color) ; 24 cm Contents:  Memory is a means to an end: why memory matters in decision-making -- A business approach to memory: three steps to influence memory and decisions -- Control what your audience remembers: practical ways to avoid the hazards of random memory -- Made you look: how cues pave the way to action -- The paradox of surprise: the price we pay for extra attention, time, and engagement -- Sweet anticipation: how to build excitement for what happens next -- What makes a message repeatable?: techniques to convince others to repeat your words -- Become memorable with distinction: how to stay on people's minds long enough to spark action -- "I write this sitting in the kitchen sink": the science of retrieving memories through stories -- How much content is too much?: how to handle content sacrifice -- How does the brain decide?: the neurobiology and neuroeconomics of choice -- The right to be forgotten and the intent to be remembered : how to balance accidental and purposeful forgetting -- Checklist for memorable content. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.452 Si Checked In Add Copy to MyList

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