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Invasion of the mind snatchers : television's conquest of America in the fifties / Eric Burns.

by Burns, Eric.

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Philadelphia : Temple University Press, 2010.

Television broadcasting -- Social aspects -- United States.

Television broadcasting -- United States -- History -- 20th century.

9781439902882 (hc.) :

1439902887 (hc.)

viii, 342 p. : ill. ; 24 cm.

Introduction : Philo T. Farnsworth's discontent -- The medium. Damning the "theenk" -- The new American family -- The hula hoop and the bomb -- Invisible doughnuts and coonskins caps -- "Really big shows" -- The competition -- The messages. The first senator -- The second senator -- The third senator -- Advertising for President -- The mystic knights of the sea -- "The technological equivalent of a crucifix" -- Sexless objects -- The constant parade -- Serving the sky chief -- The Black Sox of the airwaves -- Epilogue : the man with a secret.

"In Invasion of the Mind Snatchers, Emmy-award winning broadcaster Eric Burns chronicles the influence of television on the baby boomer generation. Spellbound by Howdy Doody and The Ed Sullivan Show, those children often acted out their favorite programs, purchased the merchandise promoted by performers, and were fascinated by the personalities they saw on screen, often emulating their behavior. It was the first generation raised by TV, and Burns looks at both the promise of broadcasting as espoused by the inventors and how that promise was both redefined and lost by the corporations who helped spread this revolutionary technology" --Cover, p. 2.

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