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Item Information   Holdings     Summary     More Content       More by this author     Morgans, Sarah, 1974-     Subjects     Power, J. D., III.     J.D. Power and Associates.     Marketing research companies -- United States.     Automobile industry and trade -- Public relations -- United States.     Selling -- Automobiles -- United States.     Consumer satisfaction -- United States.     Browse Catalog     by author:      Morgans, Sarah, 1974-       by title:      Power : how J.D. Pow...         MARC Display

Power : how J.D. Power III became the auto industry's adviser, confessor, and eyewitness to history / Sarah Morgans, Bill Thorness. by Morgans, Sarah, 1974- Bainbridge Island, Washington : Fenwick Publishing Group, Inc., c2013. Subjects Power, J. D., III.   J.D. Power and Associates.   Marketing research companies -- United States.   Automobile industry and trade -- Public relations -- United States.   Selling -- Automobiles -- United States.   Consumer satisfaction -- United States. ISBN:  9780981833675 (pbk.) : 0981833675 (pbk.) Description:  399 pages ; 24 cm Edition:  First edition. Contents:  The outsider's perspective -- End run to the decision maker -- Forging relationships -- The gold standard of quality -- Revolutionizing retail -- Marketplace insights -- Managing the brand -- Tough calls -- Controlled controversy. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 338.47629 Power Mo Checked In Add Copy to MyList

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