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Item Information   Holdings     Summary     More Content       More by this author     Hoffman, Bryce G.     Subjects     Mulally, Alan R.     Ford Motor Company.     Automobile industry and trade -- United States -- History.     Browse Catalog     by author:      Hoffman, Bryce G.       by title:      American icon : Alan...         MARC Display

American icon : Alan Mulally and the fight to save Ford Motor Company / Bryce G. Hoffman. by Hoffman, Bryce G. New York : Crown Business, c2012. Subjects Mulally, Alan R.   Ford Motor Company.   Automobile industry and trade -- United States -- History. ISBN:  9780307886057 (hardcover) : 0307886050 (hardcover) Description:  x, 422 p., [8] p. of plates : ill. ; 25 cm. Edition:  1st ed. Requests:  0 Summary:  At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 338.76292 Ho Checked In Add Copy to MyList

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