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Item Information   Holdings     Summary     More Content       More by this author     Garfield, Bob.     Subjects     Relationship marketing.     Business communication.     Marketing.     Social media -- Marketing.     Browse Catalog     by author:      Garfield, Bob.       by title:      Can't buy me like : ...         MARC Display

Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy. by Garfield, Bob. New York, N. Y. : Portfolio/Penguin, 2013. Subjects Relationship marketing.   Business communication.   Marketing.   Social media -- Marketing. ISBN:  9781591845775 (hc) : Description:  229 p. : ill. ; 24 cm. Contents:  Good-bye to all that -- The relationship era -- Trust me -- On purpose -- Sustain -- The secret secret -- That thing called like -- The shift -- Do's and don'ts and ... no, really, don'ts -- Bank and trust -- This could be the end of a previously very good relationship. Requests:  0 Summary:  The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.   Copy/Holding information Location Collection Call No. Status   Hilo Public Library Adult Nonfiction 658.812 Garfield Checked In Add Copy to MyList

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