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More by this author
Sutherland, Rory, 1965- author.
Subjects
Branding (Marketing)
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Success in business.
Browse Catalog
by author:
Sutherland, Rory, 1965- author.
by title:
Alchemy : the dark a...
MARC Display
Alchemy : the dark art and curious science of creating magic in brands business, and life / Rory Sutherland.
by
Sutherland, Rory, 1965- author.
New York, NY : William Morrow, 2019.
Subjects
Branding (Marketing)
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Success in business.
ISBN:
9780062388414 (hardcover) :
006238841X (hardcover) :
Description:
xiii, 362 pages : illustrations ; 24 cm
Edition:
First U.S. edition.
Requests:
0
Summary:
"Based on thirty years of fieldwork inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism-- Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED Talks have been viewed nearly seven millions times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining story telling, deep psychological insight, and practical case studies from the storied career working on campaigns for AmEx, Microsoft, and others."--Front dust jacket.
Copy/Holding information
Location
Collection
Call No.
Copy
Status
Hawaii State Library
Business, Science & Technology
658.827 Su
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Hilo Public Library
Adult Nonfiction
658.827 Sutherland
2019
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Kalihi-Palama Public Library
Adult Nonfiction
658.827 Su
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Kapaa Public Library
Adult Nonfiction
658.827 Su
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Kealakekua Public Library
Adult Nonfiction
658.827 Su
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Koloa P/S Library
Adult Nonfiction
658.827 Su
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