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  • Jackson, Kevin T.
     
     Subjects
     
  •  
  • Business ethics.
     
  •  
  • Leadership -- Moral and ethical aspects.
     
  •  
  • Organizational behavior -- Moral and ethical aspects.
     
  •  
  • Industrial management -- Moral and ethical aspects.
     
  •  
  • Reliability.
     
  •  
  • Honesty.
     
  •  
  • Goodwill (Commerce)
     
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  •  Jackson, Kevin T.
     
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  •  Building reputationa...
     
     
     
     MARC Display
    Building reputational capital : strategies for integrity and fair play that improve the bottom line / Kevin T. Jackson.
    by Jackson, Kevin T.
    View full image
    Oxford ; New York : Oxford University Press, 2004.
    Subjects
  • Business ethics.
  •  
  • Leadership -- Moral and ethical aspects.
  •  
  • Organizational behavior -- Moral and ethical aspects.
  •  
  • Industrial management -- Moral and ethical aspects.
  •  
  • Reliability.
  •  
  • Honesty.
  •  
  • Goodwill (Commerce)
  • ISBN: 
    0195161386 (alk. paper)
    Description: 
    227 p. : ill. ; 25 cm.
    Contents: 
    Introduction : The economics of character and credibility -- What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue -- Conclusion.
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    LocationCollectionCall No.Status 
    Hawaii State LibraryBusiness, Science & Technology658.408 JaChecked InAdd Copy to MyList


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