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1. Big brands, big trouble : lessons learned the hard way / Jack Trout. by Trout, Jack. New York : Wiley, 2001. Location Collection Call No. Status Due Date Hawaii State Library Business, Science & Technology 658.827 Tr Checked In           2. Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin. by Trout, Jack. New York : Wiley, c2000. Location Collection Call No. Status Due Date Hawaii State Library Business, Science & Technology 658.8 Tr Checked In           3. The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin. by Trout, Jack. New York : McGraw-Hill, c1996. Location Collection Call No. Status Due Date Aina Haina Public Library Adult Nonfiction 659.1 T Checked In   Hawaii State Library Business, Science & Technology 659.1 T Checked In           4. The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin. by Trout, Jack. New York : McGraw-Hill, c1999. Location Collection Call No. Status Due Date Hawaii State Library Business, Science & Technology 658 Tr Checked In

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