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Item Information       Summary     More Content     More by this author     Calagione, Sam, 1969-     Subjects     Dogfish Head Craft Brewery.     Microbreweries -- Delaware.     Entrepreneurship -- Delaware.     Small business -- Delaware.     Browse Catalog     by author:      Calagione, Sam, 1969-       by title:      Brewing up a busines...         MARC Display

Brewing up a business [electronic resource] : adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery / Sam Calagione. by Calagione, Sam, 1969- Hoboken, N.J. : John Wiley, c2005. Subjects Dogfish Head Craft Brewery.   Microbreweries -- Delaware.   Entrepreneurship -- Delaware.   Small business -- Delaware. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=D32447F0-C371-4735-B3C9-26A9999DE779 This title is available online; click here to access ISBN:  0471739960 (electronic bk. : Adobe Reader) Description:  xvi, 256 p. : ill. ; 24 cm. Contents:  The unconventional beginnings of an entrepreneur -- Business from the inside out -- Keeping your balance -- Creating a business offering -- Crafting a brand in a cookie-cutter world -- Marketing on a small business budget -- Publicity stunts (are poorly named) -- Stalking the killer app -- Selling distinction, specialization, and variety -- Cash is king (well, sort of) -- Leadership -- Effectively managing employees -- Working towards irrelevance -- To small business success. Requests:  0   Copy/Holding information No Item Information

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