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Please every customer : delivering stellar customer service across cultures / Robert W. Lucas.

by Lucas, Robert W.

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New York : McGraw-Hill, c2011.

Customer services

Customer relations.

Consumer behavior -- Cross-cultural studies.

Cultural relations.

Intercultural communication.

9780071748360 (pbk.)

0071748369 (pbk.)

xi, 286 p. : ill. ; 23 cm.

"A one-stop resource for delivering great customer service across any cultural boundary. As the economy globalizes, cultural boundaries in commerce are being erased -- which makes your customers an increasingly diverse group. In order to stay competitive, you need to be able to communicate with them clearly and effectively. Please Every Customer helps you create an environment in which everyone is recognized as a valuable component of the customer-provider chain. No other book addresses the issues as thoroughly or provides the kind of direct advice you need to ensure success. Please Every Customer teaches you how to: Communicate effectively Build trust across cultures Serve different genders Understand cultural nuances Provide service to customers of any age who speak English as a second language or has special needs Demographics are changing before our eyes. You need to prepare now for the future . . . because it's already here. Please Every Customer is your roadmap to the new world of customer service"--

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