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Minding my business : the complete, no-nonsense, start-to-finish guide to owning and running your own store / by Adeena Mignogna.

by Mignogna, Adeena.

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New York, NY : Skyhorse Pub., c2013.

Retail trade -- Ownership -- United States.

Stores, Retail -- United States -- Management.

New business enterprises -- United States -- Vocational guidance.

9781626360075 (pbk.)

1626360073 (pbk.)

ix, 336 pages : illustrations ; 23 cm

Preface: why I wrote this book -- pt. 1. My, what a cute little store! Introduction ; The Pot & Bead : a new life ; You want to do what? : perceptions of retail ; Leasing, landlords, and opening late ; Safe and secure ; Employees ; Follow your gut (or how to lose a lot of money trying to buy someone else's business) ; Customers -- Ya gotta love them ; Competition ; They gotta know you're there -- Putting the social in social media ; Hard work does not equal money in your pocket ; Other things that keep you up at night ; How to survive those first two years -- pt. 2. What ever happened to that cute little store? Introduction A double life ; Money mistakes we make ; Money in, money out ; More on e employees ; The internet -- it's for businesses now! ; Exit strategy: Getting the business ready to be sold ; At leases end -- ; Take my business, please! ; For sale, by owner ; Closing the business -- So you stilill want your own cute little store ; The final word -- why exactly are you in business?

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