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Item Information       Summary     More Content     More by this author     Peter, J. Paul.     Subjects     Consumer behavior.     Marketing.     Browse Catalog     by author:      Peter, J. Paul.       by title:      Consumer behavior an...         MARC Display

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul. Homewood, IL : Irwin, c1990. Subjects Consumer behavior.   Marketing. ISBN:  0256079617 : Series:  Irwin series in marketing Description:  xxiii, 608 p. : ill. (some col.) ; 25 cm. Edition:  2nd ed. Requests:  0   Copy/Holding information No Item Information

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