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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
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More by this author
Hirshberg, Gary.
Subjects
Stonyfield Farm.
Industrial management -- Environmental aspects.
Business enterprises -- Environmental aspects.
Green products.
Browse Catalog
by author:
Hirshberg, Gary.
by title:
Stirring it up : how...
MARC Display
Stirring it up : how to make money and save the world / Gary Hirshberg.
by
Hirshberg, Gary.
New York : Hyperion, c2008.
Subjects
Stonyfield Farm.
Industrial management -- Environmental aspects.
Business enterprises -- Environmental aspects.
Green products.
ISBN:
9781401303440 :
1401303447
Description:
xx, 204 p. ; 24 cm.
Edition:
1st ed.
Requests:
0
Summary:
Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.
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