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Masters of scale : surprising truths from the world's most successful entrepreneurs / Reid Hoffman with June Cohen and Deron Triff.

by Hoffman, Reid, author.

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New York : Currency, [2021]

Entrepreneurship.

New business enterprises.

Success in business.

9780593239087 (hardcover) :

0593239083 (hardcover) :

xiii, 281 pages ; 25 cm

Getting to no -- Doing things that don't scale -- What's the big idea? -- The never-ending project: culture -- Growing fast, growing slow -- Learn to unlearn -- Watch what they do, not what they say -- The art of the pivot -- Lead, lead again -- The Trojan horse.

"What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset-a mindset that can be cultivated. Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories-as well his own experience as a founder and investor-to distill the secrets behind the most extraordinary successes of our times. Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Google, Instagram, and Microsoft, as well as the bold, disruptive startups-like 23andMe, TaskRabbit, the Black List and the Bevel razor-solving the problems of the twenty-first century. Through vivid storytelling and straightforward analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes.) Based on more than 100 interviews, and with material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business"--

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