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Item Information   Holdings     Summary     More Content       More by this author     Godin, Seth, author.     Subjects     Marketing.     Browse Catalog     by author:      Godin, Seth, author.       by title:      This is marketing / ...         MARC Display

This is marketing / Seth Godin. by Godin, Seth, author. New York, New York : Portfolio/Penguin, [2018] Subjects Marketing. ISBN:  9780525540830 (hardcover) : 0525540830 (hardcover) Description:  xvi, 267 pages : illustrations, charts ; 19 cm Contents:  Not mass, not spam, not shameful -- The marketer learns to see -- Marketing changes people through stories, connections, and experience -- The smallest viable market -- In search of "better" -- Beyond commodities -- The canvas of dreams and desires -- More of the who: seeking the smallest viable market -- People like us do things like this -- Trust and tension create forward motion -- Status, dominance, and affiliation -- A better business plan -- Semiotics, symbols, and vernacular -- Treat different people differently -- Reaching the right people -- Price is a story -- Permission and remarkability in a virtuous cycle -- Trust is as scarce as attention -- The funnel -- Organizing and leading a tribe -- Some case studies using the method -- Marketing works, and now it's your turn -- Marketing to the most important person. Requests:  1 Summary:  "You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Dust jacket.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8 Go Checked In Add Copy to MyList Kailua Public Library Adult Nonfiction 658.8 Go Checked In Add Copy to MyList Kailua-Kona Public Library Adult Nonfiction 658.8 Go Checked In Add Copy to MyList Kalihi-Palama Public Library Adult Nonfiction 658.8 Go Checked In Add Copy to MyList Mililani Public Library Adult Nonfiction 658.8 Go Item being held Add Copy to MyList

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